Stage 1

1 Raw Startup

Stage 1 in a company's development is a process of turning your business idea into a real executable business plan.  At this early stage you, as a founder, should focus on market research and gathering data that will allow you to steer your enterprise into a market niche with the lowest hanging fruit, where resistance to market entry are lowest and sales can be achieved most easily.  You need to set a course for targeting a narrowly defined customer profile that shares a common point of pain that your company can address. You then need to convince potential customers to take the extra risk of dealing with a startup company.

Because of the generally low burn rate at this stage, you want to take your time and learn as much as possible about your market, your potential customers, your entry strategy and YOURSELF.  Rather than reinventing the wheel you will want to learn from others who have done it before, as YOU will quickly need to master, among other things, the four major business disciplines of Sales, Marketing, Operations and Finance. In reality you will need more expertise than you can acquire quickly. Using a virtual team is a partial solution. But having a well thought out business design process will really lower your risk of failure and reduce the time and capital you need to get to a cash flow positive situation.  You should explore many different business models, knowing that starting one business model to finance getting to another, can at times preserve your ownership by reducing capital needs.

In this critical stage of development where you are building the foundation for the future of your business, we have designed a complete module to help you successfully get to the next stage of your company's development.

Raw Startup Bundle
This module has all of our products created specifically for Stage 1 companies. This module will show you:
  • The disciplines of business design, business planning  and business model optimization

  • How to develop, improve and test the vision for your company

  • How to position your company’s products and services in any market for maximum benefit

  • New market research concepts that will help your company design ONLY those products and services that deliver the benefits that customers will pay for

  • Proven secrets for employee development using skill set matrixes and different management methods

  • The most powerful bootstrapping strategies to leverage your position, assets and get to revenue faster

Only $327
Learn More

All Products for Stage 1 Companies
(these are all contained in the Raw Startup Bundle)

Road Map to a Vision for Startup Companies
This step-by-step system will show you how to develop your vision and run models in your head that will bulletproof your plans, instead of wasting months-- or even years-- and countless thousands of dollars with real-world trial and error.

 

Only $59.95
Learn More

Market Research
Learn new market research concepts that will help your company design ONLY those products and services that deliver the benefits that customers will pay for. Here are proven methods to validate your startup's market and steer your efforts in the right direction.

Only $89.95
Learn More

Competitive Strategy, Market Entry And Positioning For Startups
Learn how to position your company’s products and services in any market for maximum benefit using a proven system that will radically increase your ability to differentiate, communicate and succeed

Only $89.95
Learn More

Hiring and Developing Your Startup Team for Success
Your hiring will determine 95% of your startup's success. As venture capitalists often say the three keys to success are management, management and management. There are many simple methods and models that can greatly increase your hiring success rate and help you identify the best people for your specific need.

 

Only $89.95
Learn More

Designing a Startup for Rapid Growth
Learn the disciplines of business design, business planning and business model optimization to ensure both the short and long term success of your startup. This 120 page book will take you step-by-step through the process of designing your business for rapid growth. Learn a complete framework to drive your sales up faster, reduce your startup costs by eliminating common mistakes and help you position your company for long-term competitive advantage.

Only $47
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Bootstrapping
This CD/slide set is a complete bootstrapping roadmap that will take you from raw idea to a profitable company on minimum cash. This 2-hour audio has over 70 slides and will outline the most powerful bootstrapping strategies to maximize your capital efficiency and ownership.

 

Only $57
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Early Revenue Bundle
This module has all of our products created specifically for Stage 2 companies. This module will show you:
  • The disciplines of business design, business planning  and business model optimization

  • How to develop, improve and test the vision for your company

  • How to position your company’s products and services in any market for maximum benefit

  • New market research concepts that will help your company design ONLY those products and services that deliver the benefits that customers will pay for

  • Proven secrets for employee development using skill set matrixes and different management methods

  • The most powerful bootstrapping strategies to leverage your position, assets and get to revenue faster

Only $327
Learn More

All Products for Stage 2 Companies
(these are all contained in the Early Revenue Bundle)

Road Map to Launching a Startup Company
Learn a complete guide to navigate the many startup traps and hidden "rocks under the water" that most entrepreneurs do not even know exist until they hit them.  This 127 page book will show you how to plan more thoroughly, execute more effectively and ultimately achieve your startup goals faster.

 

Only $47
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Hiring the Best People at Early Stage Companies
Learn to avoid the top hiring mistakes today. This 60-page book will take you step-by-step through a proven system for increasing your hiring success rate. You will learn to improve matching candidates to the needed skills and also how to retain your hires. You will also learn how to hire and manage consultants and contractors, and how to recognize the right time to use an interim executive.
 

Only $47
Learn More

The Startup Manual
Entrepreneurs fail because they fail to leverage the knowledge of others who have done it before. Here is a complete roadmap for growing your company from a serial entrepreneur and 15 year CEO who has launched eight companies, grown two to over $100 million, and raised over $40 million in investor financing. This 250 page binder and CD set will show you the proven methods that will take you from idea stage to significant company and be a reference you keep near your desk for the rest of your career.
 

Only $147
Learn More

Secrets of Raising Angel Financing
Learn how to raise angel financing in today's market conditions. Find out what angels are looking for as indicators of the best deals and what you need to do to prepare your company before you begin contacting Angels. This 2-hour audio and 80 slide book is not just hints and tips on finding angels, but contains a complete roadmap to be successful raising money from angels in this tougher environment for capital.

 

Only $57
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Introduction to Raising Early-Stage Venture Capital
Don't blow your funding opportunities making the most common mistakes 95% of entrepreneurs do! This 2-hour audio and 80 slide book is a proven step-by-step system to build your company to attract venture capital like a magnet in any environment. This is not easy or fast, but builds value in your company that any investor can see and will drive your valuation up.
 

Only $57
Learn More

Road Map to a Vision for Startup Companies
This step-by-step system will show you how to develop your vision and run models in your head that will bulletproof your plans, instead of wasting months-- or even years-- and countless thousands of dollars with real-world trial and error.

 

Only $59.95
Learn More

Competitive Strategy, Market Entry And Positioning For Startups
Learn how to position your company’s products and services in any market for maximum benefit using a proven system that will radically increase your ability to differentiate, communicate and succeed

Only $89.95
Learn More

Hiring and Developing Your Startup Team for Success
Your hiring will determine 95% of your startup's success. As venture capitalists often say the three keys to success are management, management and management. There are many simple methods and models that can greatly increase your hiring success rate and help you identify the best people for your specific need.

 

Only $89.95
Learn More

Entrepreneurial and Intrapreneurial Marketing
Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives.

Only $89.95
Learn More

A Superior Product Development System for Startups
Get your products to market many times faster and cheaper, while also generating superior products. Billions of dollars have been spent to develop and perfect these methodologies, yet few people are aware of them even though they can increase product development teams' productivity by as much as 11 times industry averages!

Only $89.95
Learn More

Managing the Sales Process for Startups and Small Businesses
Poor sales and sales management practices create significant problems for many early-stage companies. Often founders do not have nearly as much experience in sales as they do in other business areas. Setting up your sales department using this system will help avoid the pitfalls that many companies encounter. Developed by Suzanne Paling.
 

Only $89.95
Learn More

How to Hire Sales Winners for Startups and Small Businesses
Here are the proven secrets and tools that will enable you to hire employees that are an excellent fit for your organization. Also learn how you can select sales teams that maintain their enthusiasm levels, regardless of market conditions. Developed by Greta Kaufman.

Only $89.95
Learn More

Practical Finance, Financing and The Financial Plan
Here is the first system developed specifically for startups by a serial entrepreneur on running the finance part of your business. Here is what you need to know to manage your company’s finances. A mystery to many new entrepreneurs and even experienced CEOs, finance is often cloaked in the mysteries of accountants, tax laws, balance sheets and other systems designed by accountants, for accountants. These DO NOT help startup companies one single bit.
 

Only $89.95
Learn More

 

 

 

 

 

 

Established Company Bundle
This module has all of our products created specifically for Stage 3 companies. This module will show you:
  • The disciplines of business design, business planning  and business model optimization

  • How to develop, improve and test the vision for your company

  • How to position your company’s products and services in any market for maximum benefit

  • New market research concepts that will help your company design ONLY those products and services that deliver the benefits that customers will pay for

  • Proven secrets for employee development using skill set matrixes and different management methods

  • The most powerful bootstrapping strategies to leverage your position, assets and get to revenue faster

Only $327
Learn More

All Products for Stage 3 Companies
(these are all contained in the Established Company Bundle)

Managing an Early-Stage Company for Rapid Growth
Learn new ways to shift gears according to the stage of your company's development. This 100 page book will show you how to adjust you management style, risk appetite, evaluation of opportunities and other factors based on the stage of your company. You cannot possibly manage a small growth company like you would a medium size or larger company and expect to be successful. This book has everything you need to adjust your management style to your company's stage of development for more rapid growth and success. This means you will get more sales, invest less capital and have lower costs than competitors. You will lower the risk of failure in many areas of your business and as a result take on new business with energy and resources that might have gone to fighting fires.

 

Only $47
Learn More

The Startup Manual
Entrepreneurs fail because they fail to leverage the knowledge of others who have done it before. Here is a complete roadmap for growing your company from a serial entrepreneur and 15 year CEO who has launched eight companies, grown two to over $100 million, and raised over $40 million in investor financing. This 250 page binder and CD set will show you the proven methods that will take you from idea stage to significant company and be a reference you keep near your desk for the rest of your career.
 

Only $147
Learn More

Road Map to a Vision for Startup Companies
This step-by-step system will show you how to develop your vision and run models in your head that will bulletproof your plans, instead of wasting months-- or even years-- and countless thousands of dollars with real-world trial and error.

 

Only $59.95
Learn More

Competitive Strategy, Market Entry And Positioning For Startups
Learn how to position your company’s products and services in any market for maximum benefit using a proven system that will radically increase your ability to differentiate, communicate and succeed

Only $89.95
Learn More

Hiring and Developing Your Startup Team for Success
Your hiring will determine 95% of your startup's success. As venture capitalists often say the three keys to success are management, management and management. There are many simple methods and models that can greatly increase your hiring success rate and help you identify the best people for your specific need.

 

Only $89.95
Learn More

Entrepreneurial and Intrapreneurial Marketing
Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives.

Only $89.95
Learn More

Managing the Sales Process for Startups and Small Businesses
Poor sales and sales management practices create significant problems for many early-stage companies. Often founders do not have nearly as much experience in sales as they do in other business areas. Setting up your sales department using this system will help avoid the pitfalls that many companies encounter. Developed by Suzanne Paling.
 

Only $89.95
Learn More

Practical Finance, Financing and The Financial Plan
Here is the first system developed specifically for startups by a serial entrepreneur on running the finance part of your business. Here is what you need to know to manage your company’s finances. A mystery to many new entrepreneurs and even experienced CEOs, finance is often cloaked in the mysteries of accountants, tax laws, balance sheets and other systems designed by accountants, for accountants. These DO NOT help startup companies one single bit.
 

Only $89.95
Learn More

Operations and Customer Service For Startups
Learn how to build a corporate dashboard and keep your finger on the pulse of all the critical metrics that impact your business. Also learn the critical elements needed to build and maintain great customer service. Our step-by-step system will help you set up and run your customer service and operations with lower risk and better results, guaranteed! You will learn when and how to shift gears smoothly from a Stage #1 company, to stages #2 and #3. These stages require different “modes of operation” few people know how and when to make this transition without major bumps for customers and staff that cause lost revenue and customer loyalty.

 

Only $89.95
Learn More

Managing Growth in Early-Stage Companies
Early-stage companies can grow at 100% per month or quarter. This is a huge percentage of growth and creates special problems not typically encountered in larger companies, where adding 5 people is not a big deal. There are very different ways to manage and control growth and culture in this rapidly changing environment. Founder and management talent and philosophies are quickly diluted and stresses can cause major problems with vendors, customers and employees. The culture must be proactively managed using these systems and philosophies

 

Only $89.95
Learn More

 

 

Growth/Expansion Bundle
This module has all of our products created specifically for Stage 4 companies. This module will show you:
  • The disciplines of business design, business planning  and business model optimization

  • How to develop, improve and test the vision for your company

  • How to position your company’s products and services in any market for maximum benefit

  • New market research concepts that will help your company design ONLY those products and services that deliver the benefits that customers will pay for

  • Proven secrets for employee development using skill set matrixes and different management methods

  • The most powerful bootstrapping strategies to leverage your position, assets and get to revenue faster

Only $327
Learn More

All Products for Stage 4 Companies
(these are all contained in the Growth/Expansion Bundle)

Managing an Early-Stage Company for Rapid Growth
Learn new ways to shift gears according to the stage of your company's development. This 100 page book will show you how to adjust you management style, risk appetite, evaluation of opportunities and other factors based on the stage of your company. You cannot possibly manage a small growth company like you would a medium size or larger company and expect to be successful. This book has everything you need to adjust your management style to your company's stage of development for more rapid growth and success. This means you will get more sales, invest less capital and have lower costs than competitors. You will lower the risk of failure in many areas of your business and as a result take on new business with energy and resources that might have gone to fighting fires.

 

Only $47
Learn More

Road Map to a Vision for Startup Companies
This step-by-step system will show you how to develop your vision and run models in your head that will bulletproof your plans, instead of wasting months-- or even years-- and countless thousands of dollars with real-world trial and error.

 

Only $59.95
Learn More

Competitive Strategy, Market Entry And Positioning For Startups
Learn how to position your company’s products and services in any market for maximum benefit using a proven system that will radically increase your ability to differentiate, communicate and succeed

Only $89.95
Learn More

Hiring and Developing Your Startup Team for Success
Your hiring will determine 95% of your startup's success. As venture capitalists often say the three keys to success are management, management and management. There are many simple methods and models that can greatly increase your hiring success rate and help you identify the best people for your specific need.

 

Only $89.95
Learn More

Entrepreneurial and Intrapreneurial Marketing
Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better. Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives.

Only $89.95
Learn More

Managing the Sales Process for Startups and Small Businesses
Poor sales and sales management practices create significant problems for many early-stage companies. Often founders do not have nearly as much experience in sales as they do in other business areas. Setting up your sales department using this system will help avoid the pitfalls that many companies encounter. Developed by Suzanne Paling.
 

Only $89.95
Learn More

Practical Finance, Financing and The Financial Plan
Here is the first system developed specifically for startups by a serial entrepreneur on running the finance part of your business. Here is what you need to know to manage your company’s finances. A mystery to many new entrepreneurs and even experienced CEOs, finance is often cloaked in the mysteries of accountants, tax laws, balance sheets and other systems designed by accountants, for accountants. These DO NOT help startup companies one single bit.
 

Only $89.95
Learn More

Managing Growth in Early-Stage Companies
Early-stage companies can grow at 100% per month or quarter. This is a huge percentage of growth and creates special problems not typically encountered in larger companies, where adding 5 people is not a big deal. There are very different ways to manage and control growth and culture in this rapidly changing environment. Founder and management talent and philosophies are quickly diluted and stresses can cause major problems with vendors, customers and employees. The culture must be proactively managed using these systems and philosophies

 

Only $89.95
Learn More