Selling and Sales Management

Sales is what makes and breaks most companies. Ultimately every failure can say we did not have enough sales (or cash/revenue) and every success can say they did. Few companies, even bad ones, die if they have good sales. We will have two guest speakers with tremendous sales and sales management expertise to help you avoid the many deadly traps in setting up a sales department. When do you use direct sales, versus reps or other channels? How do you test this and know it will work without waiting six months for results?