Ongoing Marketing Functions
Not all companies should have a FT marketing employee or department. What about yours? How do you know if it is optional or a critical requirement for success? When? Why? How? Who? When and how should you use consultants? How do you know you have enough market research? How do you sell, or soften the beach, while doing your research? Will doing focus groups, surveys and one-on-one interviews with the right people provide the answers?