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Small businesses and early-stage companies are the most fragile, have the least resources and the biggest challenges ahead of them. Developing a new startup business is one of the biggest
challenges in life, and generally requires experience in at least five key business disciplines to do well (product/service development, finance, sales, marketing and operations).
For startup founders and entrepreneurs and their teams to be successful they must not only have startup and industry domain experience, but all these skills MUST be available to design the initial
business model and launch strategy at both the strategic and tactical levels (a
vision
). Taking all these disciplines into account and then allocating resources appropriately for the specific situation among these areas requires much business experience and entails many
trade-offs and judgment calls. Only actual experience in startups can be the best guide here. Identifying and
managing risks
is also something only experience and knowledge can conquer.
Mr. Norton can provide CEO level services in one or more the following ways:
- CEO Coaching and Mentor Programs to help improve executive skills and company vision - Tiger Woods gets constant coaching you should too! Get a confidential second perspective without vested interest (see specific program pricing)
- Be an on call advisor with infrequent or quarterly meetings to develop business plans, strategies, business models and to review company status and plans to make course corrections that are constantly needed in any early-stage venture
- Vision development and validation to reduce risk and costs of development and launch of any venture
- Interim, or part-time President or CEO
Startup and Early-Stage Company Services
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Advisory
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Product Management
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Product Marketing & Positioning
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Business Plan Review and Critique
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Complete Financing Readiness Review & Critique
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SWOT Analysis of Your Business
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Vision Tune-up And Enhancement
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Product Management & Development
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Interim and Part-time Management
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Organizational Development & Planning
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Product Positioning
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Business Model Development
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Productivity Enhancement
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Drive Sales & Reduce Costs
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"In just 2 hours of consultation, Bob Norton helped me to re-focus my thoughts, especially with regard to financing strategy. In addition, there were several nuggets of wisdom and
insight about bootstrapping, competitive intelligence, and market research. I highly recommend him."
-- Nijan Datar
Founder and CEO, Smart Voice
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"Right out of the gate, Bob was able to quickly assess our situation and identify ways to increase revenue. After working with Bob for only 8 hours, we identified a way to at least quintuple our lead generation and also improve our sales pipeline management and revenue potential. We are also implementing many of his ideas to improve our sales closing rates and are more clearly focused on the path to building a successful business. "
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- John Eller, CEO InSight Mobile Data, Inc.
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