Many small and medium size businesses will eventually face competition from larger businesses. Mr. Norton launched a raw startup directly competing with a $400 million business who was also going after that market and not only won, but even forced this business to exit the market. After this his business was the dominate player worldwide for many years. This talk reviews many strategies that can be used to go after larger markets that are attractive to large businesses by using strategies and techniques that give smaller businesses huge advantages over larger businesses. Case studies of competitive positioning, Trojan horse strategies and indirect and stealthy attacks and more are reviewed with many secrets to competing against the "big guys".