The Perfect Start-up Model

Ways to greatly increase the chances of a newly formed business by spending less, producing more and generally leveraging the advantages that a startup can use to enter the market better, faster and cheaper than any established company ever could. In a world where more than 90% of new companies and new products fail, Mr. Norton outlines a philosophy that can increase your chances of success enormously using simple techniques to listen, tune and tweak as you develop. Iterative product design, ongoing market research and the correct staff and procedures are key to success.