Presentation description

The Collaborative will present its proprietary Sales Effectiveness Model a proven methodology for ensuring sales success within any firm. The model incorporates the eight factors critical to achieving sales and marketing goals. The model allows a firm to identify the areas of focus, understand obstacles in those areas and develop plans to overcome the obstacles. When all eight areas are functioning well, an effective sales effort follows.



Mike Slemmer is a Principal, and past long-term client, of The Collaborative. Mike's areas of expertise include general management, sales and sales management, marketing, negotiations, and the effective selection and deployment of technology. Mike has held positions as General Manager, Vice President of Sales and Marketing, Director of Sales, and Sales Executive at Thomson Financial, Chase Access Services, and RepublicBank Corporation. He was twice sales executive of the year and has successfully led two major organizational change efforts and the turnaround of a failing business.


Beverly Flaxington co-founded The Collaborative in 1995. Prior to this she held several senior level sales, business development, sales management, training management and business operations positions with John Hancock Financial Services. Beverly also had successful careers in executive search and retail banking with Patriot Bank, NA. She is an accomplished trainer and public speaker.  Beverly is the co-author of Wealthbuilding: A Consumer's Guide to Making Profitable  and Comfortable  Investment Decisions, published by Dearborn Financial Publishing.