StartupPlanet - Branding strategy for startup companies

Branding Strategy For Startups and Early Stage Companies
Leveraging 10 Million Years of Evolution

Only $127.95

Here is a step-by-step system to develop your brand and avoid a $5,000 to $30,000 fee from an expert by doing it yourself, and doing it better. Every company needs branding, but few executives know what that really means, so few can do it right.

Even those who understand the concept often fail to leverage that knowledge correctly or adequately. Mistakes are costly, and worse, can actually stall growth.

Building a brand is something every early-stage company must do and you need a roadmap to do it properly. Branding can help you penetrate a market and become the “go to company” for a particular segment of that market. It can improve the efficiency of every dollar you spend in sales and marketing, creating long-term value that otherwise would

The human mind has evolved for 10 million years to be optimized to remember and interact with people. This is why every company needs to have a “human personality” that can be easily remembered and positioned in the human mind. As a result every customer interaction and marketing action can build brand equity for years – this extra part costs nothing and creates huge value over time.

This DVD also includes:

Entrepreneurial and Intrapreneurial Marketing
Entering New Markets Successfully For Entrepreneurial Companies and Small Businesses

Find out how to carve out your niche and develop your Unique Selling Proposition (USP): how to avoid direct competition with larger companies and do better competitive intelligence and how to do market research and understand your market, competition, key success factors and your target customer far better.

Today your market entry strategy MUST be very different than your long-term strategy and market position, plan and objectives.

Traditional marketing executives need this crash course to survive in a small company environment because the rules have changed. What worked ten years ago will not work today. This collection of wisdom takes those changes into account. It’s guaranteed to improve your company’s sales, growth and profits radically. You will want to quickly implement dozens of ideas that will fine-tune your marketing focus and generate more results with less investment.

Marketing new products and services is radically different than even a decade ago—it can be much harder to claim your market share. Remarkable and rapid changes in the business environment mean that you must design your marketing strategy with more diligence, care and knowledge than ever before.

The Honda Accord was the best selling car in America for many, many years running. Yet in Japan, because Honda is thought of as a “Motorcycle company” these cars do not sell nearly as well! This is proof that perception often overrides reality and that your brand image is often as important as your actual product.

What You Will Learn:

How to take advantage of 10 million years of evolution programmed into everyone’s brain
How to use branding to increase your market share at no cost at all
Step-by-step processes to develop your brand DNA, core values and roadmap
Checklist to validate your brand strategy
Examples of brand strategies that have worked very well, even when the company is not offering a unique product/service
How to develop your brand personality, tagline, USP and headlines
When and how often can these things change

Wayne Gretzky was asked why he is such a great hockey player. He replied that “while most hockey players go where the hockey puck is, I always goes where the puck will be”.

We offer a 100% Money Back Guarantee for 30 Days

You can return this manual for a full refund within 30 days for any reason. Just tell us why it was not for you so we can try to avoid this in the future and we will gladly credit your account for the full amount.

Free Bonus Gift #1 - FREE BONUS VIDEO: Roadmap to a Successful Vision Every CEO and executive team needs to use this system – but most don’t know it. This system alone could save you hundreds of thousands of dollars by helping improve your business model and flush risk out of it.
Free Bonus Gift #2 - Free question answered by email - Value: $100-$200. You will be able to email any single question to Bob Norton directly and get his answer back. Bob charges hundreds of dollars per hour to guide entrepreneurs, so this alone could be worth more than the cost of the book. We are doing this because we want to add more common questions and answers to the manual over time.
Free Bonus Gift #3 - A 10% discount on any C-Level Seminar. If you decide to become a world-class entrepreneur and CEO by attending our CEO and Entrepreneur Boot Camp - The Art and Science of Business Design you will receive 10% off on any admission. This could save you over $150 too.
Free Bonus Gift #4 - A $249/year Value - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.

Best of Success,

Bob Norton