StartupPlanet Catalog - Products for entrepreneurs, CEOs and senior executives

Competitive Strategy, Market Entry And Positioning For Startups
Differentiating And Beating Bigger Competitors

Only $89.95

Learn How To Position Your Company’s Products And Services in Any Market For Maximum Benefit Using A Proven System That Will Radically Increase Your Ability To Differentiate, Communicate and Succeed

C-Level Enterprise’s Competitive Strategy DVD taped live from our exclusive CEO & Entrepreneur Boot Camp, provides all the tools you need to map out the attributes you should be focused on as you come to market. You will learn how to use Competitive Landscape Maps (CLMs) to build a superior market entry strategy focused on delivering only those niche product and service attributes that customers will pay for today. You’ll also discover what makes a high potential business, what makes a strong idea, how to identify and infuse valuable features into your products and services, and much more.

Today entering a new market or launching a new product is a more complex and risky endeavor than ever before. Crowded markets, short product life cycles and competition around every corner is the norm, not the exception. Now your market entry strategy must be different than your long-term market position and strategy. You must enter a market in a fairly narrow niche that is well differentiated in the eyes of the target customer. This live video provides all the tools you need to define, model, test, communicate and enter new markets with higher confidence and clarity. All slides available free by email to print.

“Every CEO, entrepreneur and senior executive needs to learn to use these tools, even though they may not know it, they will radically improve any business in short order.”
Bob Norton, CEO of C-Level Enterprises

You Will Learn How To:

Better differentiate your product or service using competitive landscape mapping tools
Define a better and more protectible market entry and position
Get more sales using a Unique Selling Proposition (USP), Visual Selling Proposition (VSP) and Emotional Selling Proposition (ESP)
Protect your margins and market by raising higher barriers to entry.
Go up against much larger companies and win
Attract investors and employees better
Differentiate your market entry strategy from your long-term market strategy—an absolute Must.
Attack vertical markets with small resources
Steps to test your businesses potential and radically improve it

Wayne Gretzky was asked why he is such a great hockey player. He replied that “while most hockey players go where the hockey puck is, I always goes where the puck will be”.

We offer a 100% Money Back Guarantee for 30 Days

You can return this manual for a full refund within 30 days for any reason. Just tell us why it was not for you so we can try to avoid this in the future and we will gladly credit your account for the full amount.

Free Bonus Gift #1 - TWO FREE BONUS VIDEOS: 1)Roadmap to a Successful Vision and 2)Risk Assessment & Management Mapping System. Every CEO and executive team needs to use this system – but most don’t know it. This system alone could save you hundreds of thousands of dollars by helping improve your business model and flush risk out of it.
Free Bonus Gift #2 - Free question answered by email - Value: $100-$200. You will be able to email any single question to Bob Norton directly and get his answer back. Bob charges hundreds of dollars per hour to guide entrepreneurs, so this alone could be worth more than the cost of the book. We are doing this because we want to add more common questions and answers to the manual over time.
Free Bonus Gift #3 - A 10% discount on any C-Level Seminar. If you decide to become a world-class entrepreneur and CEO by attending our CEO and Entrepreneur Boot Camp - The Art and Science of Business Design you will receive 10% off on any admission. This could save you over $150 too.
Free Bonus Gift #4 - A $249/year Value - A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but you get it free. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.

Best of Success,

Bob Norton

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