Roadmap to Launching a Startup COMPANY



Don't Launch Your Company Without This!
Use a proven framework and checklist from a serial entrepreneur who has launched eight startups and grew two to $100 million

Learn a complete guide to navigate the many startup traps and hidden "rocks under the water" that most entrepreneurs do not even know exist until they hit them. You will need to know something about sales, marketing, product development, operations and finance. To be successful you will need to be good at hiring people, managing people and also developing a vision for what you will make the company into over several years. Most people learn by trail and error, but you can now learn from an expert who has launched dozens of products in many different industries. This 127 page book will show you how to plan more thoroughly, execute more effectively and ultimately achieve your startup goal faster.

You will learn:

  • A checklist of twenty things you need to do in your first year of business to succeed

  • A metaphor for startup success using real-life case studies that will help you through your decision making process

  • A tool for employee selection that can increase your hiring success by 100% or more

  • Why some 100% solutions can mean certain death for startups

  • And much more listed below . . . .

Buy this ebook and learn how to launch your business start up, small business startup and new business start up.

Reading this book will likely make you think differently about your company and products.
You will start with a better plan, execute better and ultimately get to a better goal faster. Launching a startup company is a daunting task. It requires many skills and, more often than not, lots of on the job training that can cost entrepreneurs and founder thousands and thousands of dollars because of what they do not know. To successfully launch a company you need to understand what you do not know by using a framework and checklist of things to do.
"I must congratulate you on your excellent piece 'The 11 Requirements of a Successful Vision'. I am a CEO of a midsized company with an MBA in marketing. So far, I have not come across so much clarity in any other article on "Corporate Vision... Thank you once again for publishing a masterpiece."
-  Uday s Desai, CEO, Suprawin Technologies Ltd

What You Will Learn:
  1. Checklist of the 20 Things You Need To Do In The First Year - This is a list of the high level things that entrepreneurs most often do not do, or do in the wrong order. This will help you develop your plan before you start spending money on employees and other things.
  2. How Do You Grow A Company to $100 Million - When you see as many companies as I do you get a good sense of what make some successful and others fail. This section will show you why and how any company can grow to $100 million in sales given time.
  3. Developing Your Vision - It is a proven fact that having a vision increases your chances of success in almost everything you do. It allows you to 'simulate' and make and correct mistakes before they happen, instead of making far more costly errors with real resources.
  4. Top Ten Rules For Startup Success - Common traits that create success have been shown. Here they are and how you can adopt and use them to your advantage.
  5. A Metaphor For Success - We all learn better by metaphor and by comparing one thing to another. Here is a real life case study that is also a metaphor for a startup that will make your decisions easier. It provides philosophies and proven techniques to increase your success that were developed in the 1960's and are rarely used today in spite of their huge success.
  6. A Comparison of Big Company Versus Startup Company Management - Use this to interpolate where you should be as you evolve from one person in a garage to $10 million plus in sales. This can open your eyes to what makes startup management more successful and help you adopt proven techniques you MUST use to your advantage to beat the big guys.
  7. Why 100% Solutions Mean Certain Death For Startups - How to get higher productivity for less cost and use your size to your competitive advantage.
  8. A Tool For Employee Selection That Can Increase Your Hiring Success By 100% or More - This tool helps you plan your people and skill needs far in advance by taking into account very important factors you may never have considered. This will help prioritize what is most important. The answers may surprise you.
  9. How to Get 10X Product Development Productivity - Yes TEN TIMES the productivity of most product development teams. This is not just possible, but proven. You just need to know how to structure your team and processes. Companies who use this will have HUGE competitive advantages and generate better and more products cheaper and faster than any large company.
  10. Plus much more than we can list here.

Read a chapter

Buy the startup manual as a startup guide for entrepreneurs, business startups and startup business plans.

"In building First Call Corporation, Bob Norton, was my secret weapon in getting a really audacious job done not only on time and under budget, but done so well that it revolutionized how equity sales was done on Wall Street. His abilities to understand complex requirements, to synthesize elegant solutions, and then to manage a team to get it done, are still the best I've ever seen."  
- Jim Rutt - ex-CEO Network Solutions

The failure rate for launching companies is at an all time high. The fact is that about 95% of new products fail and are gone within a year. The reason is not just the economy either, it is also that there are too many choices for people and competition is fierce. Product cycles used to last five years or more. Now products improve at a blazing speed, often with newer versions coming out within six months. Marketing is getting more expensive every year. As a result, fragmented customers are overwhelmed with too many products and services. So sales and marketing has become a bigger risk than ever before. The fact is that the old saying "Invent a better mousetrap and the world will beat a path to your door" is completely wrong today. I see superior products and services failing all the time due to a poorly conceived launch plan and/or market entry strategy. Today you must have a market entry strategy that is DIFFERENT than your long term goal. You will understand why and how to do it after you read this book. I hate to say it because it sounds fake, but without this information your chances of success are very slim and you can try to figure this out yourself over months and years of red ink, or you can leverage the experience of a proven entity - a 15 year CEO who has built many companies, made lots of mistakes and designed a system here for you to follow.
Bob is one of those rare people who can rub two sticks together and create a company."
- Senior Partner, Charles River Ventures

This e-book will be instantly delivered by the Internet as a downloadable PDF file. You will receive an email within minutes of processing your order. This book was not written to make the minimum sizes for a hardcover edition at book stores. It is substantial but will not repeat the same tired concept over and over to fill pages. It is designed for busy executives to get and start using immediately. You will also get a list of other tools that you can not do without to manage your company after it is launched, hire the best people and also design more competitive advantage into your business.
100% Money Back GuaranteeStarting a Business

If you decide this book is not for you we will refund your money 100%. All we ask is you tell us why so we can adjust our selling to save us and others this kind of aggravation. There is no further obligation and your credit card will be credited back within one business day.

Free Bonus Gift #1 (A $29 Value) - The Science of Getting Rich, by Wallace D. Wattles - A classic book on removing the personal barriers you have to achieving great financial success and extreme wealth.

Free Bonus Gift #2
(A $249/year Value)
- A FREE eZine Subscription to "The C-Level Advisor" is easily worth hundreds of dollars, but we will give it away to you free to remind you of our other offerings monthly because we are convinced once you read this book, you are likely to want our others too. So when you are having problems that we can help with, you will think of us again. Someday we may start charging, as this information can be priceless and save you many thousands of dollars in aggravation, time and mistakes and also drive your sales faster. You will get free excerpts from upcoming seminars, books, tapes and other products for CEOs and entrepreneurs before anyone else does.

Free Bonus Gift #3
- If you are the type of person that can catch every typo and error we have a third bonus for you that will double the value you get from this purchase.  This is a brand new book and even though it has been edited by two different editors we know it still has some typos.  Right now it can be easily changed as an ebook, but when we go to print it can't.  So send us your typo list and we will send you another free ebook related to launching your company. You can email these or fax the pages with typos to (801) 672-9640. We will send you another valuable free ebook or report the next day.
So if you have read all this and are not totally convinced that Bob Norton and this book can improve your chances of growing your business DRAMATICALLY, and that this book is not worth many times the price, then you may not be the kind of person who could benefit from this information. So thanks for stopping by and we wish you the best of luck in all your endeavors!  If you know any entrepreneurs and CEOs who could use this information please send them a link to this page by copying and pasting it into an email. They will thank you for this later.

Best of Success,


Robert Norton    

Only $57

Buy this ebook and learn how to launch your business start up, small business startup and new business start up.

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