Designing a business is more art than science because it is something that takes lots and lots of real-world experience. Personally I do not think you can learn it at any university, or by any amount of study, until after you have spent many years working in management to understand people and business well. It would be like someone reading for ten years about painting, without ever picking up a brush, and then when they finally pick up a paintbrush to paint their first person or landscape; and expect to paint a masterpiece. Pretty unlikely huh? We may be able to teach "strategy" in school, but even that is just a small part of overall business design.
I suspect most people do not even consider business design a process because few people get to the point in their career where they can understand all the skills or disciplines needed to actually do it. Business design is NOT just a flash of inspiration, or how you will charge and make money. It is the complete strategy for sales, marketing, finance, operations and product development, which are tightly interconnected, and must all work together, smoothly to create any real value for customers and stakeholders. As Edison once said, "Genius is 1% inspiration and 99% perspiration". Nothing could be truer about the business design process.
We spend at least the entire first day at our, CEO and Entrepreneur Boot Camp - The Art and Science of Business DesignTM teaching these first four steps of the Rapid Growth By DesignTM
process, so I don't want to pretend you can "get it" all from reading the few pages here. This is at least an entire large book by itself; however, what I can do here is summarize the first
four steps at a very high level. My hope is that reading this can open people's eyes to the fact that business design is its own process, art and science and must be done very early when founding any new
business. Doing anything else first, except market research, is almost always a complete waste of time and money.
Many executives seem to think of business design as coming up with a "business model", but this is only a small fraction of a complete business design. A complete business design must include far more, including a complete strategy for each discipline needed to run the business. Without all these areas working together there isn't any business.
Other Articles On Executive Management and Organizational Development (printable PDF Files):
The 11 Required Elements of a Successful Vision - What is a "Vision" and How to Develop and Use It - (1.3 Meg. PDF File)
Modes of Management - Shifting Management Gears As Your Company's Stage of Development Evolves
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