Our Expertise is Delivered Through










Is your business not growing like you think it should? There are invisible barriers you must be prepared to tackle.

Do you have new challenges where you need input from someone who has "done it before"?

How would you like to have a coach, advisor, and/or mentor with 28 years experience as a serial entrepreneur and 20 years as a CEO help guide you and your business? 

How about someone who has launched over 30 successful products, grown two businesses to over $100 million in sales, and created over $1 billion in shareholder value, just while at those companies?

Would you like someone like this on your team every week for those big decisions? And what if this costs you far less than the price of a receptionist? What kind of leverage might that have for your company and your career?

Do you feel stuck and that something is holding you and your business back? Can't figure out what it is?
This is the "Can't see the forest for the effect of the tree" that hits all CEOs and business owners at some time. You are so swamped in details that it is difficult to see and plan strategy, priorities and to be creative.

Our CEO & Entrepreneur Coaching Program is not for the corporate executive. It is just for serious entrepreneurs and CEOs who want to grow their companies.  Typical clients have revenue from $0 to $30 million and want to get to that next level. They need help shifting gears and their management style as they enter new territory and hit plateaus.  Most executive coaches cannot coach at this level, offering broad business advice, because they have not been CEOs. Many coaches have not even been senior executives at high-growth companies.  This is not just "career" or "personal" coaching", but business growth and leadership coaching too.

Mr. Norton is one of the country's leading experts on entrepreneurship, business strategy, vision development, and growing businesses rapidly.   He has written four books on entrepreneurship including The Startup Manual and developed many training programs for CEOs and entrepreneurs. This CEO coaching program is for both new and experienced CEOs who need an outside perspective for "lonely at the top" decisions from an experienced CEO who is always up to speed on their business.

Even Tiger Woods Needs a Coach.

The CEO & Entrepreneur Coaching Program is designed for any CEO, n matter how long they have been one.  It will provide an outside perspective, new wisdom and experience, and growth for the CEO and their business. Are you in a new situation that you have not successfully navigated before?  If you have not grown a company to over $25 million in sales, and that is your goal, doesn't get help from someone who already has done exactly that makes sense?  Few people understand these challenges.  Many new entrepreneurs hang "President" on their door without getting the guidance of others who have done it before. Would you hire anyone for any other job without many years of experience doing exactly that?  This kills more companies than anything every year. Of 700,000 companies founded each year 50% will be gone in less than 2 years and only 1 in 1,000 will be successful enough to go public and build great wealth for its owners.

The CEO and Entrepreneur Coaching Program are designed to both help guide your business and to help you develop into a world-class executive more rapidly.  The idea is that Bob will be up to speed on your business and provide advice on any and all challenges you face. The "Prudent CEO" works hard to find out what he or she does not know and fill in those gaps in their team. This can be done well only with the guidance of people who have "Been there. Done that." When you need answers, not just questions from a coach they must have been a CEO before.

What you get is based on what you need from this list. It may be some or all of these, but more of what you really need each month:
 1. An outside perspective from the broad scope of a CEO - Your "CEO co-pilot"
 2. Expertise and experience you do not have on your management team today
 3. The ability to discuss things you can not share with your management team
 4. Unbiased advice, driven by your needs, not the self-interests internal people may have
 5. A more in-depth ability to help than a board of directors member or investor
 6. Help to optimize your business design and a team that can only come from an experienced CEO

Executive Coaching as an Investment 

In a study published by The Manchester Review in 2001, the executives interviewed cited executive coaching as having the following frequency of tangible business impacts:
* Productivity 53%
* Quality 48%
* Organizational Strength 48%
* Customer Service 39%
* Reduced Complaints 34%
* Cost Reductions 23%
* Bottom Line Profitability 22%

The Manchester Study concluded that the ROI of a well-executed coaching program is 500%.

 Coaching Structure

Though no two leaders advance through the process in exactly the same way, the basic coaching structure is:
1. Assess strengths (multi-rater, EQ, thinking/behavioral preferences)
2. Align interests, strengths, and organizational opportunities
3. Create a stretch goal
4. Identify conditions for success
5. Create new practices/habits 
6. Perform - with clarity and focused action
7. Celebrate
8. Repeat

 The CEO & Entrepreneur Coaching Program provides the following services and benefits:

  1. Regular Meetings - Average of an hour per week of time working with you "on" the business not "in" the business. Sometimes 2 hours twice a month is better. We will address the biggest challenges and decisions you face each week.  This time can be used for strategic planning, evaluation of problems, or just about any topic that is pressing. We can meet either in person or by phone.

  2. Review key proposals, plans, and decisions - Bob will be your co-pilot for tough decisions, always there, always up to speed.

  3. Priority Telephone and Email Support - You will have Bob's cell phone number to call for quick consultations on important decisions and issues to get the benefit of Bob's experience whenever you need it!  Build confidence and make decisions faster too.  Bob will also leverage his personal network of contacts to help you find key answers and resources. Email can usually be responded to within an hour.

  4. Market Watch - Bob will think of both you personally and your company in his research and reading and send you relevant news, ideas, and articles that are appropriate to guide you and your company at your current stage of development. Sometimes I even write a book chapter to address a coaching client's particular challenge (confidential, of course, and at no charge).

  5. Vision and Organizational Development - Bob will help you update and validate your vision and help supplement any holes in your management team's expertise (20-40 skills are required for the success of most rapid growth companies).  He will also provide creative ideas on ways to expand your business and leverage your core values and assets that are not expensive or risky.   This will allow you to open up new channels of sales, save on costs or expand your business in other ways.

Outside perspective is key to success.
We are just too close to many issues to see all the best alternatives.

Not everyone is accepted into this program, as Bob can only handle a small number of these at a time. Applicants are evaluated on a case-by-case basis.   Bob does this because he enjoys working closely with companies to help them grow. This program is designed to get both the executive and their business to the next level of performance. 

A four-month minimum commitment is required because Bob may invest extra unpaid time upfront to get up to speed on your business.  The investment starts as low as $500 per month. This is like buying insurance for your business's success. 

Imagine having a 17 year CEO on your team every week for less than the price of a part-time receptionist!  Other programs may make sense depending on your current challenges and team. More or less occasional phone sessions may make sense for some.   

A FREE complimentary session is available to qualified candidates.


Call (619) SCALE06 to discuss your needs.

Research On Getting Help 

A recent study on small businesses that had business advisors versus those that did not, show a marked difference in success rates.  According to the study, 86% of business owners surveyed confirmed that the professional assistance they received helped them to become successful.  The study also concluded the following:

Businesses that Received
Professional Help

Businesses that did not Receive
Professional Help

Experienced 13.1% growth in business turnover

Experienced 5.5% growth in business turnover

Employment grew 25.3%

Employment grew 1.4%


The study revealed that the average revenue of businesses that received assistance increased by $70,000 per business while these businesses increased their ability to obtain funding by 20%. The results of this study clearly indicate that getting professional advice produced tangible benefits for businesses.