Is your company in a tailspin? Crisis management techniques should be used in any of the following situations:
- Tailspin of revenue or employee moral
- Major management defections or problems
- Unforeseen circumstances that threaten the business's survival
- Restart and turnaround situations where recent plans have fail to generate success
- A public crisis due to product failure, disaster or other liability
- A competitive leapfrog in technology, price or distribution
- The end of a product line which is a significant portion of revenues or a need to reposition a product due to drastic market changes
- Any other unforeseen event that disrupts the company to the point that faith is lost by employees, customers or stockholders
C-Level Enterprises has performed several turnarounds with conditions like these. Most require the approach of starting with a clean sheet of paper to access the situation and develop a new business plan that leverages
existing strengths and assets.
Initially a SWOT (Strengths, Weaknesses, Opportunities and Threats) assessment will be done to develop a short-term plan, then a longer term business plan and vision should be developed that can provide a sustainable
competitive advantage in an area where the company has significant expertise and/or advantage.
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